5 steps to a Successful Personal Branding on LinkedIn

Want to create your influence on LinkedIn? Want to build your personal brand on LinkedIn?

LinkedIn has a stellar potential of bringing forward your profile to the people who matter to you the most and your potential audience. LinkedIn is far more than only recruiters and job seeker’s heaven. It has turned into a space where you can share your ideas and bring your professional profile to the global recognition.

Here are 5 ideas of how to ace personal branding on LinkedIn:

1. Optimize Your Profile:

Profile optimization is one of the most important tasks while you are beginning your journey to personal branding on the world’s largest professional networking profile. Optimization is just like a personal grooming time that you take for yourself. Grooming your profile starts with choosing a friendly profile picture matching your Display Picture.

Second in the line is using your cover photo as a billboard of your work or thoughts you want to use this platform for.

Next, update your latest work profile. Next to this, update your profile and bio in a way that acts as the most interesting cover of your very brilliant book.

Now, that your profile is optimized let’s move to the next step;

2. Make Meaningful Connections

Accept every connection request you receive. Growing your connection on LinkedIn is one of the vitals of building your personal brand on LinkedIn. Send connection requests to profiles you want to be your connection on the platform. One very strategic way is to do the profiling of connections you see as your potential audience. However, this is an expert step but a little time taking.

You can ask your current connections to help you grow your network. Connecting with your former colleagues, classmates from school and college and people you have met or want to meet.

Building connections on LinkedIn allows you to get more views and engagement on your articles and fulfill the purpose for what you are on the platform, be it for personal career growth or sales for your organization.

3. Customize Your Feed:

Once, you have hoarded connections, the next step is to filter the connections you have generated.

Click on the three dots on your feed and click on the “Improve your feed” button. Select topics you want to learn about, Now, also go to your connections list and filter the ones you want to stay connected and remove the connections you don’t want your updates to reach to.

4. Publish On LinkedIn:

LinkedIn is also a very publisher-friendly platform. LinkedIn has more than 3 million posts from more than 1 million publishers or users on the platform. This makes it a place where you are heard without clauses. The only important thing is that you publish content which is consumable and is interesting for readers. Readers are already there to consume your thoughts and updates.

According to Entrepreneur, Millennials spend 18 hours a day consuming media. Millennials on LinkedIn consume and publish 30% of all the posts on the platform.

5. Create A LinkedIn SlideShare Account:

SlideShare is emerging as one of the most professional and largest content-sharing communities on the internet. It is a very good way to market your content to more than 40,000 people ready to read it. According to studies, on an average approx 4 million people visit LinkedIn SlideShare. You can’t afford to lose this many viewership. Right?

The best part about LinkedIn SlideShare is that Google indexes every presentation shared on LinkedIN slideshare platform. It is a very amazing way to bring nearly 80% traffic organically to your personal profile. It will give your profile a serially.

You are now ready to rock LinkedIn.

However, if you think you would want to utilize your time in a more productive way, let Draft Over Services take the responsibility of helping you build your personal brand on LinkedIn.

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